These are a collection of my favourite photographs from an exhibition of the World Photography Awards in Somerset House, London. This is the tenth edition of the highly acclaimed competition, which includes categories like Natural World, Landscape, Still Life, Sport and Conceptual. There was also a section including the work of photographer and photojournalist Martin Parr.
I’ve always been interested in advertising and marketing. How in an increasingly competitive world a product, company or person can project a controlled image and make themselves stand out. Especially those who continue to evolve their image over time. Inspired by my recent trip to the Guinness Storehouse, which included a floor dedicated to its TV advert history, here are eight of my favourites. Do any of them stand out particularly to you? The first one is the most famous, and was voted the best advert of by Channel 4 and The Sunday Times, but there is a wide selection here so would be curious what you all think.