“Nike’s expectation when we signed the deal was, at the end of year four, they hoped to sell $3 million worth of Air Jordans,” says David Falk, Michael Jordan’s agent. “In year one, we sold $126 million.”
Just one of the revelations from The Last Dance (2020), the Neflix documentary focused on Michael Jordan’s hugely eventful, and highly successful, time at the Chicago Bulls. I just had to quote this show again, even after my recent post.