Guinness is one of Ireland’s most famous and long-standing exports, brewed in almost 60 countries and available in over 120 countries. No surprise then, that the Guinness Storehouse, filled with history of how “dark stuff”, is Ireland’s most popular tourist attraction. There was no way I was going to Dublin without seeing it.
I’ve always been interested in advertising and marketing. How in an increasingly competitive world a product, company or person can project a controlled image and make themselves stand out. Especially those who continue to evolve their image over time. Inspired by my recent trip to the Guinness Storehouse, which included a floor dedicated to its TV advert history, here are eight of my favourites. Do any of them stand out particularly to you? The first one is the most famous, and was voted the best advert of by Channel 4 and The Sunday Times, but there is a wide selection here so would be curious what you all think.